Lifestyle Product Designer | Blending Toy Design, Streetwear & Branding into Culture-Driven Creations

John Smalls is a graphic designer, product designer, and visual artist with over 20 years of experience blending creativity and strategy in the commercial design world. His work is rooted in innovation, consistently pushing creative boundaries through exploration of new ideas, techniques, and perspectives.

Starting in print design, John transitioned into advertising, marketing, and the apparel industry, later expanding his expertise into home goods, sports, and recreation. This diverse background has shaped a unique approach that fuses form, function, and market insight—allowing him to craft tailored, impactful solutions that connect with audiences and strengthen brands.

With a passion for collaboration and continuous growth, John brings an unwavering commitment to excellence in every project. Whether designing culture-driven toys, streetwear, or fashion-forward products, he thrives on creating bold, brand-focused experiences that leave a lasting impression.

Let’s connect and bring your vision to life!

Get in touch: info@johnsmalls.com