John Smalls is a New York based multidisciplinary designer specializing in consumer products, packaging, product graphics, and brand systems for retail.
His career began in apparel design, where he developed illustration driven graphics for licensed and private label brands. Working in fast paced retail environments, he built a strong foundation in product development, production, and designing for large scale commercial execution.
To broaden his practice, he studied industrial design, expanding his expertise into physical product development, 3D modeling, and prototyping. This multidisciplinary background allows him to approach design from both a graphic and three dimensional perspective, creating products that balance aesthetics, functionality, and manufacturability.
Today, he partners with brands to develop thoughtful, market ready design solutions that connect with consumers and perform in real world retail environments.
Contact: design@johnsmalls.com