{"id":24209,"date":"2025-12-29T15:39:08","date_gmt":"2025-12-29T20:39:08","guid":{"rendered":"https:\/\/www.johnsmalls.com\/design\/?post_type=portfolio&#038;p=24209"},"modified":"2026-05-05T11:22:55","modified_gmt":"2026-05-05T15:22:55","slug":"product-packaging-for-toy-line","status":"publish","type":"portfolio","link":"https:\/\/www.johnsmalls.com\/design\/portfolio\/product-packaging-for-toy-line\/","title":{"rendered":"Product Packaging for Toy Line"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong>Project: <\/strong>Packaging concept for a collectible toy, exploring bold visual language and structure to create a distinctive shelf presence.<br><strong>Category:<\/strong> Branding \/ Packaging<br><strong>Role:<\/strong> Art Direction + Design<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"730\" src=\"https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-art-toy-packaging-07.png?resize=1000%2C730&#038;ssl=1\" alt=\"\" class=\"wp-image-25856\" srcset=\"https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-art-toy-packaging-07.png?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-art-toy-packaging-07.png?resize=300%2C219&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-art-toy-packaging-07.png?resize=150%2C110&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-art-toy-packaging-07.png?resize=768%2C561&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-art-toy-packaging-07.png?resize=500%2C365&amp;ssl=1 500w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-art-toy-packaging-07.png?resize=800%2C584&amp;ssl=1 800w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"655\" src=\"https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-art-toy-packaging-08.png?resize=1000%2C655&#038;ssl=1\" alt=\"\" class=\"wp-image-26033\" srcset=\"https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-art-toy-packaging-08.png?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-art-toy-packaging-08.png?resize=300%2C197&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-art-toy-packaging-08.png?resize=150%2C98&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-art-toy-packaging-08.png?resize=768%2C503&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-art-toy-packaging-08.png?resize=500%2C328&amp;ssl=1 500w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-art-toy-packaging-08.png?resize=800%2C524&amp;ssl=1 800w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"655\" src=\"https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-art-toy-packaging-09.png?resize=1000%2C655&#038;ssl=1\" alt=\"\" class=\"wp-image-26036\" srcset=\"https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-art-toy-packaging-09.png?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-art-toy-packaging-09.png?resize=300%2C197&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-art-toy-packaging-09.png?resize=150%2C98&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-art-toy-packaging-09.png?resize=768%2C503&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-art-toy-packaging-09.png?resize=500%2C328&amp;ssl=1 500w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-art-toy-packaging-09.png?resize=800%2C524&amp;ssl=1 800w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Project: Packaging concept for a collectible toy, exploring bold visual language and structure to create a distinctive shelf presence.Category: Branding \/ PackagingRole: Art Direction + Design<\/p>\n","protected":false},"author":1,"featured_media":25858,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[798],"portfolio_tag":[],"class_list":["post-24209","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-packaging"],"_links":{"self":[{"href":"https:\/\/www.johnsmalls.com\/design\/wp-json\/wp\/v2\/portfolio\/24209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.johnsmalls.com\/design\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.johnsmalls.com\/design\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.johnsmalls.com\/design\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.johnsmalls.com\/design\/wp-json\/wp\/v2\/comments?post=24209"}],"version-history":[{"count":52,"href":"https:\/\/www.johnsmalls.com\/design\/wp-json\/wp\/v2\/portfolio\/24209\/revisions"}],"predecessor-version":[{"id":26086,"href":"https:\/\/www.johnsmalls.com\/design\/wp-json\/wp\/v2\/portfolio\/24209\/revisions\/26086"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.johnsmalls.com\/design\/wp-json\/wp\/v2\/media\/25858"}],"wp:attachment":[{"href":"https:\/\/www.johnsmalls.com\/design\/wp-json\/wp\/v2\/media?parent=24209"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.johnsmalls.com\/design\/wp-json\/wp\/v2\/portfolio_category?post=24209"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/www.johnsmalls.com\/design\/wp-json\/wp\/v2\/portfolio_tag?post=24209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}