{"id":24138,"date":"2025-12-29T09:38:21","date_gmt":"2025-12-29T14:38:21","guid":{"rendered":"https:\/\/www.johnsmalls.com\/design\/?post_type=portfolio&#038;p=24138"},"modified":"2026-05-10T10:43:23","modified_gmt":"2026-05-10T14:43:23","slug":"airwalk-packaging-system","status":"publish","type":"portfolio","link":"https:\/\/www.johnsmalls.com\/design\/portfolio\/airwalk-packaging-system\/","title":{"rendered":"Airwalk Packaging System"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong>Project: <\/strong>Packaging system developed for Airwalk footwear, emphasizing strong brand presence and clear product communication across retail touchpoints.<br><strong>Category:<\/strong> Branding \/ Packaging<br><strong>Role:<\/strong> Art Direction + Design<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"488\" src=\"https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-airwalk-08.png?resize=1000%2C488&#038;ssl=1\" alt=\"\" class=\"wp-image-26058\" srcset=\"https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-airwalk-08.png?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-airwalk-08.png?resize=300%2C146&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-airwalk-08.png?resize=150%2C73&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-airwalk-08.png?resize=768%2C375&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-airwalk-08.png?resize=500%2C244&amp;ssl=1 500w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-airwalk-08.png?resize=800%2C390&amp;ssl=1 800w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"655\" src=\"https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-airwalk-10.png?resize=1000%2C655&#038;ssl=1\" alt=\"\" class=\"wp-image-26051\" srcset=\"https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-airwalk-10.png?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-airwalk-10.png?resize=300%2C197&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-airwalk-10.png?resize=150%2C98&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-airwalk-10.png?resize=768%2C503&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-airwalk-10.png?resize=500%2C328&amp;ssl=1 500w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-airwalk-10.png?resize=800%2C524&amp;ssl=1 800w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"802\" src=\"https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-airwalk-13.png?resize=1000%2C802&#038;ssl=1\" alt=\"\" class=\"wp-image-26056\" srcset=\"https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-airwalk-13.png?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-airwalk-13.png?resize=300%2C241&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-airwalk-13.png?resize=150%2C120&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-airwalk-13.png?resize=768%2C616&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-airwalk-13.png?resize=500%2C401&amp;ssl=1 500w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-airwalk-13.png?resize=800%2C642&amp;ssl=1 800w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"454\" src=\"https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-airwalk-14.png?resize=1000%2C454&#038;ssl=1\" alt=\"\" class=\"wp-image-26075\" srcset=\"https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-airwalk-14.png?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-airwalk-14.png?resize=300%2C136&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-airwalk-14.png?resize=150%2C68&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-airwalk-14.png?resize=768%2C349&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-airwalk-14.png?resize=500%2C227&amp;ssl=1 500w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/12\/johnsmalls-airwalk-14.png?resize=800%2C363&amp;ssl=1 800w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"591\" src=\"https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2020\/11\/johnsmalls-airwalk-06.jpg?resize=1000%2C591&#038;ssl=1\" alt=\"\" class=\"wp-image-23632\" srcset=\"https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2020\/11\/johnsmalls-airwalk-06.jpg?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2020\/11\/johnsmalls-airwalk-06.jpg?resize=300%2C177&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2020\/11\/johnsmalls-airwalk-06.jpg?resize=150%2C89&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2020\/11\/johnsmalls-airwalk-06.jpg?resize=768%2C454&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2020\/11\/johnsmalls-airwalk-06.jpg?resize=880%2C520&amp;ssl=1 880w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2020\/11\/johnsmalls-airwalk-06.jpg?resize=220%2C130&amp;ssl=1 220w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Project: Packaging system developed for Airwalk footwear, emphasizing strong brand presence and clear product communication across retail touchpoints.Category: Branding \/ PackagingRole: Art Direction + Design<\/p>\n","protected":false},"author":1,"featured_media":26101,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[798],"portfolio_tag":[],"class_list":["post-24138","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-packaging"],"_links":{"self":[{"href":"https:\/\/www.johnsmalls.com\/design\/wp-json\/wp\/v2\/portfolio\/24138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.johnsmalls.com\/design\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.johnsmalls.com\/design\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.johnsmalls.com\/design\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.johnsmalls.com\/design\/wp-json\/wp\/v2\/comments?post=24138"}],"version-history":[{"count":44,"href":"https:\/\/www.johnsmalls.com\/design\/wp-json\/wp\/v2\/portfolio\/24138\/revisions"}],"predecessor-version":[{"id":26088,"href":"https:\/\/www.johnsmalls.com\/design\/wp-json\/wp\/v2\/portfolio\/24138\/revisions\/26088"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.johnsmalls.com\/design\/wp-json\/wp\/v2\/media\/26101"}],"wp:attachment":[{"href":"https:\/\/www.johnsmalls.com\/design\/wp-json\/wp\/v2\/media?parent=24138"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.johnsmalls.com\/design\/wp-json\/wp\/v2\/portfolio_category?post=24138"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/www.johnsmalls.com\/design\/wp-json\/wp\/v2\/portfolio_tag?post=24138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}