{"id":24130,"date":"2025-09-01T09:34:40","date_gmt":"2025-09-01T13:34:40","guid":{"rendered":"https:\/\/www.johnsmalls.com\/design\/?post_type=portfolio&#038;p=24130"},"modified":"2026-05-05T11:25:04","modified_gmt":"2026-05-05T15:25:04","slug":"aeropostale-brand-identity-system","status":"publish","type":"portfolio","link":"https:\/\/www.johnsmalls.com\/design\/portfolio\/aeropostale-brand-identity-system\/","title":{"rendered":"A\u00e9ropostale Brand Identity System"},"content":{"rendered":"\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-7b8a1008a9396c463067531bc94deef1\"><strong>Project: <\/strong>Brand development and design for marketing and product graphics<br><strong>Category:<\/strong> Apparel \/ Branding<br><strong>Role:<\/strong> Art Direction + Design<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/09\/johnsmalls-logos-aero3.jpg?resize=1024%2C582&#038;ssl=1\" alt=\"\" class=\"wp-image-24803\" srcset=\"https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/09\/johnsmalls-logos-aero3.jpg?resize=1024%2C582&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/09\/johnsmalls-logos-aero3.jpg?resize=300%2C171&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/09\/johnsmalls-logos-aero3.jpg?resize=150%2C85&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/09\/johnsmalls-logos-aero3.jpg?resize=768%2C437&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/09\/johnsmalls-logos-aero3.jpg?resize=500%2C284&amp;ssl=1 500w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/09\/johnsmalls-logos-aero3.jpg?resize=800%2C455&amp;ssl=1 800w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/09\/johnsmalls-logos-aero3.jpg?w=1052&amp;ssl=1 1052w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/09\/johnsmalls-logos-aero4.jpg?resize=1024%2C582&#038;ssl=1\" alt=\"\" class=\"wp-image-24804\" srcset=\"https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/09\/johnsmalls-logos-aero4.jpg?resize=1024%2C582&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/09\/johnsmalls-logos-aero4.jpg?resize=300%2C171&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/09\/johnsmalls-logos-aero4.jpg?resize=150%2C85&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/09\/johnsmalls-logos-aero4.jpg?resize=768%2C437&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/09\/johnsmalls-logos-aero4.jpg?resize=500%2C284&amp;ssl=1 500w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/09\/johnsmalls-logos-aero4.jpg?resize=800%2C455&amp;ssl=1 800w, https:\/\/i0.wp.com\/www.johnsmalls.com\/design\/wp-content\/uploads\/2025\/09\/johnsmalls-logos-aero4.jpg?w=1052&amp;ssl=1 1052w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Project: Brand development and design for marketing and product graphicsCategory: Apparel \/ BrandingRole: Art Direction + Design<\/p>\n","protected":false},"author":1,"featured_media":24721,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[872],"portfolio_tag":[],"class_list":["post-24130","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-indentity"],"_links":{"self":[{"href":"https:\/\/www.johnsmalls.com\/design\/wp-json\/wp\/v2\/portfolio\/24130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.johnsmalls.com\/design\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.johnsmalls.com\/design\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.johnsmalls.com\/design\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.johnsmalls.com\/design\/wp-json\/wp\/v2\/comments?post=24130"}],"version-history":[{"count":25,"href":"https:\/\/www.johnsmalls.com\/design\/wp-json\/wp\/v2\/portfolio\/24130\/revisions"}],"predecessor-version":[{"id":26094,"href":"https:\/\/www.johnsmalls.com\/design\/wp-json\/wp\/v2\/portfolio\/24130\/revisions\/26094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.johnsmalls.com\/design\/wp-json\/wp\/v2\/media\/24721"}],"wp:attachment":[{"href":"https:\/\/www.johnsmalls.com\/design\/wp-json\/wp\/v2\/media?parent=24130"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.johnsmalls.com\/design\/wp-json\/wp\/v2\/portfolio_category?post=24130"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/www.johnsmalls.com\/design\/wp-json\/wp\/v2\/portfolio_tag?post=24130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}